There’s nothing more valuable than direct engagement and the opportunity to experience products first-hand, something Melchers Thailand’s Scientific Division delivered with great success during its recent dealer seminar in Bangkok. In today’s business environment, where digital interaction has become the norm, we made a deliberate decision to host this seminar as an onsite event rather than online. The reason was simple: when it comes to scientific and technical equipment, nothing compares to the value of physical interaction. Being able to touch, test, and explore a product in person creates a deeper understanding and a stronger connection to its features and benefits than any screen can offer.
The event brought together a wide network of partners, clients, and international suppliers, creating an atmosphere of collaboration and exchange. Our Managing Director, Andreas Marquart, opened the seminar with a warm welcome in Thai, setting the tone for a full day of dialogue, discovery and learning. From there, participants were introduced to a lineup of globally recognized brands that Melchers represents in Thailand.
- OHAUS Corporation showcased their latest laboratory weighing solutions, highlighting precision and innovation in analytical instrumentation.
- Nichiryo Co., Ltd. presented their new generation of ergonomic pipettes, emphasizing comfort, control, and high accuracy for laboratory users.
- Adding further depth to the agenda, live video presentations were held with Memmert GmbH from Germany, known for their climate chambers, ovens and incubators.
- Nüve A.Ş. from Turkey, specialists in sterilizers and centrifuges.
A highlight of the event was the hands-on product interaction. Clients had the chance to test and explore each featured product in real time, guided by our technical and sales teams who provided detailed explanations, useful tips and practical demonstrations. This interactive experience not only deepened understanding but also fostered stronger client relationships, as attendees felt personally supported and professionally informed. The direct exchange between suppliers, Melchers staff and customers created an invaluable learning environment that goes far beyond a traditional sales presentation.
Organizing an event of this nature takes considerable effort, but the outcome speaks for itself. From reinforcing supplier confidence in our market presence to generating high-quality client engagement and uncovering new opportunities, the return on effort was substantial. A promotional sale campaign launched during the seminar generated direct revenue, underlining the effectiveness of such events not only as relationship builders but as commercial opportunities. The success of this seminar underscores our belief that real business happens face to face, and we’re proud to have created a space where expertise, technology and relationships could flourish.
We extend our sincere thanks to all partners, clients, and suppliers who contributed to this fantastic day. Your engagement, trust and energy made it a truly meaningful experience. We look forward to more moments like these – because at Melchers Thailand, our commitment goes beyond delivering products. We build partnerships.
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